#CrushingCrossfit: What is it?

April 1, 2015 in Peak Performance

Every since I was young, I had the incessant need to challenge myself. A bigger tree to climb, a tougher sport to become good at or a higher goal for myself.

Now that I am an adult (I use that word lightly), my business is my biggest challenge yet. Balancing client satisfaction with making payroll, and everything in between, makes everyday a challenge. But even with the excitement that growing a business brings, I have never been able to shake the need to challenge myself physically.

Enter crossfit.

November 15, 2014 I joined Crossfit Syracuse, 8 years after starting my career as a strength and conditioning coach. After retiring as a human performance expert and becoming engulfed in digital marketing, I found that physical challenge in crossfit.

When I stepped into that box (crossfit speak for gym), I had one goal in mind – make the Crossfit North East Regionals within 3 years. For those of you that don’t know crossfit, that’s like a walk-on quarterback to a community college team saying he wants to make it to the NFL. Needless to say, it’s a lofty goal – but I am up for the challenge.

And I want to bring you all with me. I want you to see how I go through life balancing a growing business and all the challenges it holds, with working to become an elite athlete.

And to kick off my journey, I present to you the first episode of #CrushingCrossfit. If you have any interest in seeing what it takes to become an elite athlete while operating and growing a small business, you can find more by subscribing to my YouTube channel.


I started this website to share my story with like-minded people who love fitness and business. Share yours with me – tweet me @johnnytimbo

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John Timmerman
About the author

John Timmerman

John Timmerman is the founder of Good Monster, a digital agency in Syracuse, NY. He is a former strength & conditioning coach and personal trainer who has trained NFL, MLB, NHL, PGA, UFC athletes, executives and everyone else for 10 years. When he's not burning the house down trying to cook up healthy ways to eat bacon, he's traveling and enjoying life to the fullest!