Everyone Is An Entrepreneur

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July 29, 2014 in Starting A Business
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You can start a side business today, while working a full time job, grow it within 4 months to a few hundred extra dollars a month [he says while smacking you in your face like Dave Chappelle as Rick James].

Usually when I write an article, I sit down and spend about 15 minutes doing audience research, keyword planning and an outline to make sure that it is optimized for the internet to find it. But this article is what I call a ‘pop-up-post’.

It’s one of those ideas that pops into my head when I’m talking to people about a problem or difficulty that they are dealing with; and I can’t help but write it all down quickly so I don’t forget it. And if it has to do with fitness or business, my mind is always cranking.

So there I was talking to a friend of mine about our massive program that we are building which coaches guys on how to build better bodies, start internet businesses from scratch and get out of debt (he’s one of our beta testers). He was talking to me about his apprehensions about leaving his full time job and wondering if he has enough time to dedicate to more work…and that’s when I stopped him.

I said “first off you won’t leave your job, because that’s what pays your bills – and you won’t have to worry about time doing extra work because you will be starting a business doing what you love.

I went on to explain in the simplest terms that I could – if he starts teaching people what he already knows about what he loves, there is no work, only passion. So all the ‘work’ that he is talking about is no different than spending time researching his favorite fly fishing reels on the internet, or posting Facebook images of his fishing trip to Salmon River, NY.

So, it’s not really work right? (His response was delightful)

Him: “Shit, so you’re telling me that I can start a business teaching people about fly fishing?”

Me: “Yes.”

Him: “Is this some sort of scam?”

Me: “No.”

Him: “Multilevel-Marketing?”

Me: “No.”

Him: “Do you take a cut of the business?”

Me: “No.”

Him: “Then why are you giving it to me for free?”

Me: “Because when you are making a couple hundred bucks extra from your PASSION, you are going to tell the world about our program.”

Him: “Sweet!”

This conversation sparked me to write a quick post about why people are stuck in the mindframe that they can’t follow their dreams because corporate America won’t let you.

The general response is “I can’t start a business, I don’t know how, and I don’t have a bunch of money to pour into the startup costs”.

My response is always simple:

“Ok, so you love to [insert passion here], right? How many other people out there do you think also love to [insert passion here] also? If you could take just 5% of those people and teach them how to [insert passion here] just a little bit better, do you think they would pay for it?”

This simple example will give you an idea:

Passion: Exotic Cars

Other people that love foreign cars: 320,000

(Data from Facebook Ads)

5% of that audience: 16,000

If you sold them a $5 guide to ‘exotic car parts’: 16,000 x $5 = $80,000

Now this obviously wouldn’t happen overnight, but if you are researching exotic cars a few times a week anyways, why not write about it in a blog, compile the info into a PDF guide and sell it for $5. People will start to follow you because you are posting on social media, chat rooms, telling people about it at car shows, so-on and so-forth.

(By the way, that just took me 5 minutes to research those numbers)

Even if you only hit 5% of the 16,000 people, that’s still $4,000. I mean come on, it’s hard to find any excuses other than “I don’t have the internet” or “I can’t read or write” – and even then there are ways around that.

When you think of successful entrepreneurs you are probably thinking, they must have had tons of money to start, or some sort of superhero powers or they were super lucky…nope, they just did it. They pulled the trigger and started doing something, they took that first step.

So this is my plea to you to say “F” a career that I don’t absolutely love and believe that you can make some side cash if not a full time income off teaching people what you love.

That is all, good day and stay awesome!

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John Timmerman
About the author

John Timmerman

John Timmerman is the founder of Good Monster, a digital agency in Syracuse, NY. He is a former strength & conditioning coach and personal trainer who has trained NFL, MLB, NHL, PGA, UFC athletes, executives and everyone else for 10 years. When he's not burning the house down trying to cook up healthy ways to eat bacon, he's traveling and enjoying life to the fullest!