Storytellers are the most interesting people alive. Think about it, who are the most entertaining people you know personally, professionally and virtually? Most likely they are the ones who tell great stories–either real or fiction–and bring you into a world other than your own. If you have the amazing opportunity to hang around people in…
Are you just trying to sell products? Are you trying to make people laugh, cry, feel obey-gooey inside? What do people think when they see that post you just put on Instagram or LinkedIn? Do you know? —– In the social first, digitally driven world we live in, we are inundated with content every minute of…
It’s 2016, and most consumer-focused brands realize by now that if they don’t invest some of their resources into building their brand on social media, they’re dead in the water. Even the most retail-driven brands are putting some effort into social media to further boost their brand value, and stay relevant. But even though it’s…
Henry Ford was once quoted saying “A man who stops advertising to save money is like a man who stops a clock to save time.” Whether you’re in marketing or not, it makes total sense. The only reason anybody would spend money with your business, is if they are aware of who you are, what…
By now you have no doubt heard of Pokémon GO, and its rapid expansion across the globe as one of the most consumed apps ever. In literally the span of a few days it’s surpassed some of the most popular mobile apps (Facebook, Snapchat, Instagram, Twitter) for usage. Pokémon GOusers are spending an average 43 minutes…
If I had the time, I would help anybody improve their marketing and brand value…for free. Why? Because I’m in this game for longterm success. Sure I could get a few bucks to give them advice, but the long term equity of being the go-to source for social media marketing advice gives me leverage. This…
We are living through one of the most efficient times to build a business. The Internet, digital media, social media and more one-to-one connections than we could ever imagine are opening the doors of opportunity. It’s only been the last few years that a business idea could be validated with a couple a blog posts,…
As Good Monster grows, we are always looking for the next class of team members to help keep our culture vibrant, and our quality of work high. In order to make sure that we’re selecting the right people, I do a lot of internal interviewing with my current employees to find out what they value…
Prelude: I’ve been focusing about 60-70% of my time engaging with people on LinkedIn, and Good Monster is crushing because of it. Literally, I’m just messaging people to ask if I can do anything for them, or if Good Monster can help them grow, or if I can learn more about their company. The Problem…
I have found myself in meetings with potential clients talking about the relationship between sales and marketing. Usually I am either trying to convince them that marketing has a place in growing their business, when they are fighting that sales is the only thing that produces actual results. Or on the flip side, I’m explaining…
