John Timmerman

Founder & CEO, Good Monster
Partner, GFX
Founder, Good Growth

performance marketing

What Is Performance Marketing and How It Works

Performance marketing is a form of online marketing in which advertisers only pay for results. This means that advertisers only pay when someone clicks on their ad and takes an action, such as making a purchase or signing up for a newsletter. This...

traffic to website

How to Generate Traffic to a Website

Are you looking for ways to generate more traffic to your website? If so, you’re in the right place. In this article, we’ll share with you some proven strategies that will help you get more traffic to your site. But before we dive into...

omnichannel

Omnichannel Marketing: A Complete Guide

In this digital age, consumers may not be excited at the first sight of a product, or service from a random marketing channel. The common practice is to use various channels through multiple devices. And to match that practice, marketers need to use...

How to Perform SEO Audit

How to Perform SEO Audit

How to Perform SEO Audit There are a lot of moving parts when it comes to SEO. And, as you know, if any of those parts are out of whack, your website will not rank as well as it could. That is why SEO audits are quite essential. A site is not...

The importance of On-site search intent

The importance of On-site search intent

Onsite search intent is a powerful tool that eCommerce website owners can use to improve their user experience (UX) and funnel customers into making purchases. By understanding what customers are looking for on your website, you can create a more...

Social Commerce: How to sell on Social Media

Social Commerce: How to sell on Social Media

Did you know that social commerce is a $90 billion industry and is quickly rising as a major revenue channel for brands? This is no surprise, as social media has become an integral part of our lives. We use social media to connect with friends and...

What affiliate marketing is and how it works

What affiliate marketing is and how it works

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant...

Benefits of an International SEO Strategy

The End of Third-party Cookies: What to Do?

As a business owner, you know that data is the new oil (or renewable energy in the very near future if we hope to keep living on this planet). Point is, that it’s the fuel that runs every successful business. It fuels every plan, action, and...

Benefits of an International SEO Strategy

Benefits of an International SEO Strategy

Wish you could generate more revenue from other countries? According to Statista, in 2016 international sales accounted for 15% of total global eCommerce. And in 2022, they project that cross-border sales will account for 22% of total eCommerce...