You can be good at what you do. Still, if you can’t market your product or service properly, you’ll struggle to generate sales. A crucial element of running a good marketing campaign is powerful copywriting. A good copy evokes emotions...
Google Ads brings in 80% of Google’s parent company, Alphabet Inc.’s, revenue annually. That dished out about $209 billion in 2021. That’s a HOLY SH*T number for sure, but it doesn’t surprise me at all. Here’s why...
Does everything you do have an immediate ROI? Probably not. But that doesn’t mean that you shouldn’t be measuring everything to know what digital marketing actions are producing an ROI, and which ones are not? Digital marketing is all...
When it comes to eCommerce, content marketing is the most important aspect of driving sales. This is because content marketing helps build a brand. A strong brand attracts raving fans that not only buy products but also tell all their friends, share...
Onsite search intent is a powerful tool that eCommerce website owners can use to improve their user experience (UX) and funnel customers into making purchases. By understanding what customers are looking for on your website, you can create a more...
B2B companies are often the best at what they do. After all, they are selling their products and services to other successful businesses that need large quantities of their products. But, when it comes to marketing, many of them fall flat because...
Did you know that social commerce is a $90 billion industry and is quickly rising as a major revenue channel for brands? This is no surprise, as social media has become an integral part of our lives. We use social media to connect with friends and...
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant...
As a business owner, you know that data is the new oil (or renewable energy in the very near future if we hope to keep living on this planet). Point is, that it’s the fuel that runs every successful business. It fuels every plan...
Wish you could generate more revenue from other countries? According to Statista, in 2016 international sales accounted for 15% of total global eCommerce. And in 2022, they project that cross-border sales will account for 22% of total eCommerce...
Q1 2022 is in the books my fellow Beasts! This year is already proving to be just as chaotic as 2021, and it’s not showing any signs of chilling out (sorry Netflix, but it’s not working). So I’m about to write the 3,756th article...
Selling on Amazon is like playing T-ball. T-ball gives you an unfair advantage in the game by holding the ball in place for you. But you still have to walk up to the plate, swing the bat, and hit the ball to be successful. The same goes for small-to...
What are the most important things in your life? Is it family, money, your health? No. It’s sleep and food. At least when it comes to your own we’ll-being. Over the past 3 months I have been paying very close attention to my sleep...
For most of us, our days are filled with decisions, to-do lists, responsibilities and hobbies. Our minutes are filled to the brim with “stuff”- some of it important, some of it not-at-all. We get so busy that the old adage...
For the majority of my adult life I have bounced between working myself to the bone, with intermittent breaks for fitness and movies (I love movies). If I spent more than a couple hours without doing some sort of tactical work I would feel restless...
Storytellers are the most interesting people alive. Think about it, who are the most entertaining people you know personally, professionally and virtually? Most likely they are the ones who tell great stories–either real or fiction–and bring you...
Are you just trying to sell products? Are you trying to make people laugh, cry, feel obey-gooey inside? What do people think when they see that post you just put on Instagram or LinkedIn? Do you know? —– In the social first, digitally...
It’s 2016, and most consumer-focused brands realize by now that if they don’t invest some of their resources into building their brand on social media, they’re dead in the water. Even the most retail-driven brands are putting some...
Henry Ford was once quoted saying “A man who stops advertising to save money is like a man who stops a clock to save time.” Whether you’re in marketing or not, it makes total sense. The only reason anybody would spend money with...
By now you have no doubt heard of Pokémon GO, and its rapid expansion across the globe as one of the most consumed apps ever. In literally the span of a few days it’s surpassed some of the most popular mobile apps (Facebook, Snapchat...
