Wish you could generate more revenue from other countries? According to Statista, in 2016 international sales accounted for 15% of total global eCommerce. And in 2022, they project that cross-border sales will account for 22% of total eCommerce...
E-commerce user experience (UX) is essential to ensure a better user experience enjoyable so your user can easily find everything they need on your website quickly and conveniently. I’ll teach you how to put user experience first into practice...
The world is connected to Facebook, which proves to still be one of the most accessed social networks even in 2022. Facebook has consolidated itself as a network to chat with friends, and participate in interest groups. But did you know that you can...
Search Engine Optimization (SEO) is a set of practices that help websites rank well on Google. Keyword research practices and content optimization are key points for this. People used to think SEO was only for Google, but do you know you can use it...
Copywriting psychological triggers are essential for persuasion and can be used to communicate and persuade your customers to take action. As a copywriter, it’s important to know how to use mental triggers in your writing. There are many...
If you’re serious about growing your YouTube channel in 2022, then you need to start thinking about SEO for YouTube. Just like with any other type of SEO, ranking higher in YouTube search results will help you get more views on your videos...
Have you been obsessing about the marketing funnel? Are you struggling to make one that will actually bring results? Don’t worry, you’re not alone. Marketing funnels are a vital tool for any business, yet it’s also one of the most...
Want to attract new leads or maintain the existing customer loyalty? Email marketing might just be the solution you need. Perhaps you’ve heard the statement, “email is dead” Indeed nothing can be farther from the truth. Email is...
Performance marketing is a form of online marketing in which advertisers only pay for results. This means that advertisers only pay when someone clicks on their ad and takes an action, such as making a purchase or signing up for a newsletter. This...
Are you looking for ways to generate more traffic to your website? If so, you’re in the right place. In this article, we’ll share with you some proven strategies that will help you get more traffic to your site. But before we dive into...
In this digital age, consumers may not be excited at the first sight of a product, or service from a random marketing channel. The common practice is to use various channels through multiple devices. And to match that practice, marketers need to use...
Inbound marketing is a term that describes various marketing activities directed towards getting found by potential customers, rather than going out and finding them. The goal of an inbound marketing strategy is to attract strangers and turn them...
How to Perform SEO Audit There are a lot of moving parts when it comes to SEO. And, as you know, if any of those parts are out of whack, your website will not rank as well as it could. That is why SEO audits are quite essential. A site is not...
You may have heard the term “marketing mix” before, but what does it actually mean? The marketing mix is a strategic framework that helps businesses plan and execute their marketing strategies. It consists of four main elements: product, price...
To most people, ads are pesky and invasive distractions. For example, not many of us can watch a YouTube video without skipping ads. And it doesn’t get better as research shows, people’s attention span online is dwindling by the day. So, for...
You can be good at what you do. Still, if you can’t market your product or service properly, you’ll struggle to generate sales. A crucial element of running a good marketing campaign is powerful copywriting. A good copy evokes emotions, answers...
Google Ads brings in 80% of Google’s parent company, Alphabet Inc.’s, revenue annually. That dished out about $209 billion in 2021. That’s a HOLY SH*T number for sure, but it doesn’t surprise me at all. Here’s why...
Does everything you do have an immediate ROI? Probably not. But that doesn’t mean that you shouldn’t be measuring everything to know what digital marketing actions are producing an ROI, and which ones are not? Digital marketing is all...
When it comes to eCommerce, content marketing is the most important aspect of driving sales. This is because content marketing helps build a brand. A strong brand attracts raving fans that not only buy products but also tell all their friends, share...
Onsite search intent is a powerful tool that eCommerce website owners can use to improve their user experience (UX) and funnel customers into making purchases. By understanding what customers are looking for on your website, you can create a more...