Copywriting psychological triggers are essential for persuasion and can be used to communicate and persuade your customers to take action.
As a copywriter, it’s important to know how to use mental triggers in your writing. There are many different ways to include mental triggers in your text, and we’re going to show you some of the most effective methods.
By incorporating these mental triggers into your writing, you’ll be more persuasive and sell more in 2022! Some of the most powerful mental triggers that you can use include:
1. Scarcity:
When something is scarce, people want it more. You can create a sense of scarcity by using words like “limited”, “rare”, or “exclusive” in your copywriting strategy.
This trigger is very useful especially when it comes to something that has a limitation, such as a product or an experience with a deadline or limited spots.
Create content about your brand showing why it is unique, talk about all the advantages of your product, and trigger the emotional trigger of scarcity showing that there are not many more left, making your customer understand that this is a special opportunity to actually acquire something valuable to them.
2. Authority:
People are more likely to take action when they feel like they’re being advised by an expert. You can establish your authority by using credentials, testimonials, or social proof.
Now it’s time to show your specialties to the public. You are an authority on the subject in which you dominate and this should be emphasized so that your customers know that they are learning from the best and understand that acquiring your product means acquiring some of your expertise as well.
3. Social Proof:
This mental trigger is based on the idea that people are more likely to take action if they see others doing it. You can use social proof by sharing customer testimonials, reviews, or case studies.
4. Reciprocity:
People are more likely to do something for you if you’ve done something for them first. You can create a sense of reciprocity by offering a freebie, discount, or bonus.
This tip is super important for those who offer experiences, such as courses and consulting.
When you give the audience a taste of your good work, there is much more likely to be a return for the paid experience. If you already offer an excellent result for free, imagine what you can do with a premium and customized experience.
5. Urgency:
This mental trigger creates a sense of urgency and encourages people to take action now. You can use urgency by offering limited-time deals or using words like “now”, “today”, or “instant”.
6. Fear of missing out:
This mental trigger is based on the fear that people will miss out on something if they don’t take action now. You can use this mental trigger by offering limited-time deals or using words like “now”, “today”, or “instant”.
7. Curiosity:
People are curious by nature and want to know more about things that they don’t know about. You can use this mental trigger by asking questions or making statements that pique curiosity.
8. Emotion:
People are more likely to take action when they feel an emotional connection to a brand. You can create an emotional connection by sharing stories, using relatable language, or speaking to your customer’s pain points.
9. Familiarity:
People are more likely to take action when they feel comfortable and familiar with a brand. You can create a sense of familiarity by using language that’s easy to understand, being transparent, and building trust.
10. Bandwagon Effect:
The Bandwagon Effect is the idea that people are more likely to take action if they see others doing it. You can use this mental trigger by sharing customer testimonials, reviews, or case studies.
11. Testimonials:
Customer testimonials are a great way to build trust and show social proof. You can use testimonials in your copy to persuade people to take action. Nothing better than your customer reading the story of other people who have had great experiences with what you sell!
12. Reviews:
Online reviews are another form of social proof that can be used to persuade people to take action. You can showcase reviews from satisfied customers on your website or in your marketing materials.
It encourages your customers to review your product, and the confidence that a good review has is very high.
13. Case Studies:
Case studies are a great way to show how your product or service has helped others in the past. You can use case studies to build trust and show social proof.
14. Freebies:
Offering a freebie is a great way to create a sense of reciprocity and encourage people to take action. You can offer a free downloadable guide, an e-book, or a discount on your products or services.
15. Discounts:
Offering discounts is a great way to create urgency and encourage people to take action now. You can offer a percentage off, a dollar amount off, or free shipping on your products or services.
16. Limited-time offers:
Creating a sense of urgency with limited-time offers is a great way to encourage people to take action now. You can use this mental trigger by offering discounts or freebies that are only available for a limited time.
17. “Now” words:
Using words like “now”, “today”, or “instant” creates a sense of urgency and encourages people to take action now.
18. Asking questions:
Asking questions in your copy can pique curiosity and encourage people to want to know more about your brand.
Ask questions that encourage your potential customers to understand what kind of problem your product can solve. Make them question the solution you offer and realize the value it has.
19. Storytelling:
Sharing stories is a great way to create an emotional connection with your audience. You can use storytelling to paint a picture of how your product or service can help people in their everyday lives.
20. Language:
The language that you use in your copywriting can make a big impact on how persuasive it is. You can use persuasive language by using strong keywords, active voice, and concrete images.
By using these mental triggers in your writing, you’ll be able to persuade and influence your customers, leading to more sales in 2022!
