If you’re serious about growing your YouTube channel in 2022, then you need to start thinking about SEO for YouTube. Just like with any other type of SEO, ranking higher in YouTube search results will help you get more views on your videos.
But how do you optimize your videos for YouTube SEO? In this blog post, we’ll give you a step-by-step guide to doing just that. We’ll cover everything from keyword research to optimizing your video titles and descriptions.
By the end of this blog post, you’ll have all the information you need to start ranking higher in YouTube search results and getting more views on your videos. So let’s get started!
Step 1: Do Your Keyword Research
The first step in SEO for YouTube is to do your keyword research. Just like with any other type of SEO, you need to start by finding the right keywords to target.
To do this, you can use the YouTube Keyword Tool. This tool will show you how many people are searching for a particular keyword on YouTube.
You can also use Google Keyword Planner to find keywords that are relevant to your video. Just enter a few seed keywords related to your video and see what comes up.
Once you’ve found a few relevant keywords, it’s time to start optimizing your videos for those keywords.
Step 2: Optimize Your Video Titles and Descriptions
The next step in SEO for YouTube is to optimize your video titles and descriptions. This is important because your title and description are what show up in YouTube search results.
When optimizing your titles, you want to make sure that you include your target keywords. This will help YouTube understand what your video is about and rank it accordingly.
You also want to make sure that your title is catchy and descriptive. A good title will entice people to click on your video.
When it comes to your description, you want to include a call to action. Tell people what you want them to do after watching your video.
You also want to include a link to your website or blog in your description. This is important to a good SEO strategy, because you want people to be able to find your website after watching your video.
Step 3: Optimize Your Video Tags
The next step in SEO for YouTube is to optimize your video tags. Tags are an important part of YouTube SEO because they help YouTube understand what your video is about.
To find the right tags for your video, start by thinking about the keywords you want to target. Then, use those keywords as tags for your video.
You can also use Google Keyword Planner to find relevant keywords to use as tags. Just enter a few seed keywords related to your video and see what comes up.
Step 4: Optimize Your Video Thumbnails
The next step in SEO for YouTube is to optimize your video thumbnails. A good thumbnail will help your video stand out in YouTube search results.
When choosing a thumbnail, you want to make sure that it’s relevant to your video. The thumbnail should also be eye-catching and enticing.
You can use Canva to create professional-looking thumbnails for your videos. Just sign up for a free account and start creating.
Step 5: Optimize Your Video File
The next step in SEO for YouTube is to optimize your video file. This is important because the file name of your video can help YouTube understand what your video is about.
When choosing a file name, you want to include your target keywords. This will help YouTube understand what your video is about and rank it accordingly.
You also want to make sure that your file name is descriptive. A good file name will help people understand what your video is about before they even watch it.
Step 6: Promote Your Videos
The final step in SEO for YouTube is to promote your videos. This can be done by sharing your videos on social media, submitting them to video directories, and creating a video sitemap.
Sharing your videos on social media is a great way to get more views. You can share your videos on Facebook, Twitter, and Instagram.
You can also submit your videos to video directories like YouTube and Vimeo. This will help people find your videos when they’re searching for something specific.
Finally, you can create a video sitemap. This is a file that tells search engines like Google about all the videos on your website. Creating a video sitemap will help your videos get indexed and show up in search results.
There’s no doubt that SEO is important for brands on YouTube. After all, SEO can help your videos rank higher in search results, which means more people will see your videos.
Good Examples to Follow
There are many brands that have good SEO on YouTube. These brands have optimized their titles, descriptions, tags, and thumbnails to help their videos rank higher in search results, like:
– Under Armour
Some of the brands with good SEO on YouTube include Nike, Adidas, and Puma. These brands have optimized their videos to help them rank. The following brands have a good SEO setup for youtube.
Know your Audience
You must know your audience and understand what they really like to consume, before producing content for youtube, it is important that you and your team have a good consumption of the platform’s videos, so it becomes more intuitive to think about guidelines because everything can be adapted to a specific niche, when you are a media consumer, you have ideas for editing and optimizing content more naturally.
Organic growth is a long-term job that can be combined with a marketing strategy that produces viral content, with popular themes aligned with all the proposed data-driven content.
Thinking only about trending content and limiting production to just that, will make your brand something without personality, that’s a fact. However, when you align trends with a consistent SEO strategy, the odds that your channel will be very successful are even higher.