Want to attract new leads or maintain the existing customer loyalty? Email marketing might just be the solution you need. Perhaps you’ve heard the statement, “email is dead” Indeed nothing can be farther from the truth. Email is...
Performance marketing is a form of online marketing in which advertisers only pay for results. This means that advertisers only pay when someone clicks on their ad and takes an action, such as making a purchase or signing up for a newsletter. This...
You may have heard the term “marketing mix” before, but what does it actually mean? The marketing mix is a strategic framework that helps businesses plan and execute their marketing strategies. It consists of four main elements: product, price...
B2B companies are often the best at what they do. After all, they are selling their products and services to other successful businesses that need large quantities of their products. But, when it comes to marketing, many of them fall flat because...
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant...
Q1 2022 is in the books my fellow Beasts! This year is already proving to be just as chaotic as 2021, and it’s not showing any signs of chilling out (sorry Netflix, but it’s not working). So I’m about to write the 3,756th article...
Henry Ford was once quoted saying “A man who stops advertising to save money is like a man who stops a clock to save time.” Whether you’re in marketing or not, it makes total sense. The only reason anybody would spend money with...
We are living through one of the most efficient times to build a business. The Internet, digital media, social media and more one-to-one connections than we could ever imagine are opening the doors of opportunity. It’s only been the last few...
I have found myself in meetings with potential clients talking about the relationship between sales and marketing. Usually I am either trying to convince them that marketing has a place in growing their business, when they are fighting that sales is...
If you’re standing anywhere near the marketing industry, you know that the term “influencer” is the hottest thing since sliced bread. It’s the buzzword of all buzzwords. It’s the king of the jungle. It’s…well, you...
