Search Engine Optimization (SEO) is a set of practices that help websites rank well on Google. Keyword research practices and content optimization are key points for this.
People used to think SEO was only for Google, but do you know you can use it to increase your results on TikTok?
While some brands have been quick to embrace TikTok as a marketing channel and now a search engine, others are still hesitant to jump on the TikTok bandwagon.
One of the main concerns holding brands back is a lack of understanding about how the platform works and how best to optimize content for TikTok’s algorithm, but is really so important to be on Tiktok, anyway? Let’s know more about it.
Everyone is on TikTok
The short-form video app has amassed over 1.5 billion global downloads and is one of the most popular social networking platforms among Gen Zers and millennials.
According to the senior vice president of the Google Knowledge and Information organization, nearly 40% of young people don’t turn to Google Maps or Google’s search engine results page (SERP) when they need to look for something, they do their searches on TikTok or Instagram.
So if your brand wants to communicate Gen Z and Millennials, it has to be on TikTok to perform better, SEO must be mandatory in your strategy, and believe me, it will be amazing
In this post, we’re going to take a deep dive into TikTok SEO and show you how to optimize your content strategy for the platform.
By the end of this post, you’ll have a clear understanding of how TikTok’s algorithm works and how you can use TikTok SEO to your advantage. So let’s get started!
Search Intent: You have to understand this!
To start producing quality content for your brand, you need to do a broad search on other profiles that communicate what your brand also wants to communicate and understand your brand’s differential.
It can be your visual identity or the way you talk, there is a lot of room for creativity and this is the moment to define which ones will be yours!
By studying Search Intent, you will understand if your user is looking for product reviews so they can make a choice or if your user wants to learn more about the importance of considering having what you offer.
Some people will be converted by the kind of story you tell and others will be convinced because they saw a video of someone trying it on. Other content can be more “point of view”, your customer needs to see himself in the situation where he needs your product.
The more you improve your searches for your niche, the more information you will have about your user consumption patterns and the better you will be able to produce content that pleases them.
Know More About How TikTok’s Algorithm Works
TikTok is based on a number of factors, including engagement, watch time, topic, and location. Let’s take a closer look at each of these factors:
You have to engage your account by following and interacting with profiles of your interest, you can also follow hashtags and so on, because your videos need engagement, too, and it helps a lot when you interact strategically.
Engagement is measured by the number of likes, comments, shares, and views your videos receive. The more engagement your videos get, the higher they will rank in TikTok.
Now it is necessary to use more keywords to describe it will be shown in the videos don’t just put “for you”, or a general niche, you need to better describe what’s going on in your video.
For example, the video in question talks about fashion week in Paris, great, explain to the audience the brands that will appear in the video through hashtags, are you going to address a specific front, such as a model in question? How about tagging it in the video so your audience can see it better on their own profile.
Go to your search page and see the most searched topics, and consider adapting your strategy to them.
You can join a Trend
The subject is controversial, but following some trends is very important to tell your brand’s story and communicate with more people.
When you get into current trends that align with your brand’s tone of voice, it’s best to take advantage.
Each niche has specific challenges and trends, just separate what you can compose and enjoy!
On TikTok it is important to be aware of which are the best audios for each type of video, you need to make a specialized benchmark to ensure that your level of audiovisual production is at the level of your competitors.
In my companies, I follow the study and research process of my specialists in the subject and I realize the need for a professional look.
The videos that stand out are usually scripted, there is a very aligned tone of voice and keywords are specific to communicate the right message.
Teach something, tell a story
TikTok has different content from trend-driven memes and hashtags.
Search-optimized content gains strength over time, as people look for information and posts accumulate clicks, TikTok is a teaching platform, so videos that purport to teach something, have high changes of a good rank. .
As well as learning something new, fun and intriguing, people want to hear good stories on TikTok. Develop different story scripts to keep your audience engaged.
Simple and assertive communication
It is well worth considering a more comfortable communication. On TikTok, the mood of many viral videos is routines, conversations and easy dialogue, consider giving up the excess formality in your brand profile.
Be clear and make your audience feel intimate, so you can produce more stripped-down content that works great for this platform.
But if you take the time to understand how it works and use the strategies we’ve outlined in this post, you’ll be well on your way to success on the platform. So what are you waiting for? Start experimenting with TikTok SEO today!
As you can see, there’s a lot that goes into understanding and optimizing for TikTok’s algorithm, and I have everything your brand needs to rock on TikTok with a good SEO and Content Strategy in one of my companies, see how we can help you: https://thegoodmonster.com/SEO